FALGBT and Kunst launch #ChequeaStock, a first-of-its-kind HIV prevention campaign
With the support of the Municipal Aids Program of the City of Rosario and UNAIDS Southern Cone, FALGBT and Kunst Unidos Todos AC launched #ChequeaStock, a first-of-its-kind HIV prevention campaign aimed at LGBT youth. The five ads that make up the campaign were created by the producers of Lado C.
The Argentine Federation of Lesbians, Gays, Bisexuals, and Transsexuals (FALGBT), along with Kunst Unidos Todos AC, launch #ChequeaStock, a first-of-its-kind campaign geared toward LGBT youth that aims to raise awareness about condom use for all sexual practices, prevent HIV/AIDS, and improve the self-esteem of HIV-positive youth.
#ChequeaStock, comprised of 5 different ads, received funding from the Municipal AIDS Program of the City of Rosario, and enjoys the support of UNAIDS Southern Cone. It was produced entirely by Flipa2, the producer of the web series Lado C.
In its first phase, the campaign will be implemented by groups of in-school and out-of-school youth from the city of Rosario and the Santa Fe Province, through a kit containing all of the ads and worksheets to guide group work. Simultaneously, it will be widely broadcast on social media (Facebook, Twitter, YouTube) and the FALGBT website, www.falgbt.org.
The content of the ads was determined with the help of young LGBT people themselves, and is structured to address their concerns, expectations, and doubts. The design itself of the ads and the campaign constitutes an unprecedented development for this type of initiative.
Esteban Paulón, President of FALGBT, stated: “At a time when we are witnessing a rise in HIV cases among LGBT youth, and in the absence of any major campaign dealing with it, we find it essential to pursue this kind of initiative to spread the word about prevention to these people specifically, promoting voluntary HIV testing and condom use for all sexual practices.”
It is worth noting that according to the last global report by UNAIDS (the Joint United Nations Program on HIV/AIDS), the 2014 Gap Report, “Globally, gay men and other men who have sex with men are 19 times more likely to be living with HIV than the general population. The incidence of HIV among gay men and other men who have sex with men is rising in several parts of the world. Structural factors, such as stigma, discrimination and violence based on sexual orientation and gender identity and the criminalization of same-sex sexual practices, contribute to hindering the availability, access and uptake of HIV prevention, testing and treatment services among gay men and other men who have sex with men. … Transgender women are among the populations most heavily affected by HIV. Transgender women are 49 times more likely to acquire HIV than all adults of reproductive age. An estimated 19% of transgender women are living with HIV.”
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